SmartSender Blog

Running a successful restaurant business nowadays is much more than just offering delicious food and professional service. Your mission may be marked as achieved, if a decent number of your customers come back for more and spread the word about your place. Real gourmets never miss updates on emails and social media, and all you […]

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Valentine’s Day is coming up. Do not miss out on some serious love from your customers. Here at SmartSender, we know how a warm email can show your customers some love and encourage them to do business with you. Having analyzed a bunch of Valentine’s Day newsletters, here are some tips to help you have […]

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For Several days already SmartSender has been rocking at ICE London, which is the benchmark and driver of the B2B Gaming industry’s international growth. This global gathering for gaming professionals is looking to source product and/or service solutions, covering all sectors.  You may wonder what we are doing here, right? Well, online gaming has become […]

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Dedicated IPs are great to build and maintain your own IP and domain Reputation, as well as to control more of your own deliverability destiny in email marketing ecosystem. However it doesn’t mean that the best way to get good deliverability is just to have your own dedicated IPs. Do not assume that all your […]

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Imagine getting 500+ clicks and 2-3 sales per email with only 5,000 subscriber list. Creating a great Lead Magnet that performs well for your business is really not that hard. It’s simply a matter of attracting the right audience and positioning leads for purchasing. When you use Lead Magnets right, you position yourself for purchases […]

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Keeping in touch with your customers on regular basis and on individual level is very important and beneficial. Now imagine if you need to welcome those, who signed up for your product or service, but you have to manually send out this email to each customer – the amount and time invested in this process […]

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When your customers receive an email with a promotion, linked to your website, where they can not find a call-to action or directions to help them find what they need, it means your Promotional Email Campaign was worthless. Instead, link your campaign to a landing page, a specific page dedicated to an event or promotion. […]

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Even though email marketing is far from being dead, the truth is that subscribers are getting bored soon. Nowadays you need more than a wall of text and a few images to keep your readers around. And here comes the Interactive Email Marketing! Interactive emails make your content alive and exciting, increasing the engagement and […]

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Just like a letter to an old friend can not be delivered, if he changed the address, your email can not be delivered to the customer’s inbox, due to a number of reasons. And when an email is rejected by your customer’s email server, you receive a Non-Delivery Report/Receipt (NDR) informing you about a delivery […]

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What would happen if you plan a perfect Christmas party and forget to tell people about it? Just like a dinner party, a business event may be successful, when people appear and later on spread the word about the value they received. And here comes in the event marketing. When you organize an event, personal […]

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