Valentine’s Day- a celebration of love, wild shopping for flowers, chocolate, and reserving fancy restaurants. Love is in the air. It is the second busiest holiday in the world, and plenty of companies make the most of their profit during this time. The NRF reports that in 2022 Valentine’s Day spending reached almost 24 billion […]
A top priority of every company is to make their customers feel valued. And when is that special time to show your appreciation if it’s not their birthday? Sending birthday wishes to your customer is not only a nice gesture but also an incredible way to boost your customer retention. A study by Experian revealed […]
You poured your heart and soul into developing a new product, and now you want to spread the news. But, before you do that, it’s crucial to ask yourself these very questions: Do I have a solid strategy to be a winner in the competitive market? How can I craft a successful product launch campaign? […]
Suppose you ordered a product online. Your credit card was charged, yet you got a vague “Thanks for your purchase” notice without order details. Doesn’t it make you feel anxious? Or worse, not even a single “Thank you” note, nada. But once you receive a confirmation email, it gives you peace of mind right away. […]
Who doesn’t like the overall Holiday season vibe? (Well, unless you are a Grinch at heart). Holiday spirit, festive mood, and the joy of unwrapping presents. It is indeed the most wonderful time of the year for all types of businesses and an ideal time to invest in an emotional connection with your customers. […]
By now, marketers know that attracting new prospects is a lot pricier than retaining existing ones. The study by Harvard Business Review reveals that gaining new customers costs up to 25x more than keeping the current ones. Yet, customer churn is inevitable, even if you offer an excellent product/service and top-notch support. So, the question […]
In the words of Amazon founder and CEO Jeff Bezos, “Your brand is what other people say about you when you are not in the room.” And the best way to find out what the customer thinks of your brand is by asking for feedback. This article unveils how collecting customer feedback can help your […]
What if we tell you that onboarding is the deciding point of your customer retention rate? That’s right! The study revealed that 86% of clients would stay loyal to a business if they received an onboarding communication and had access to educational materials in advance. So, let’s dig deeper into the importance of it and […]
In the age of modern technology, businesses need to adopt a customer-centric approach to be on top of the game. At this point, it becomes apparent that your customer expects a seamless experience across all channels, platforms, and devices. That is why it’s crucial to integrate omnichannel marketing into your business objectives. So let’s dig […]
Nowadays, when every second counts money, marketing automation rises as a game changer. It takes care of repetitive tasks that would otherwise require your undivided attention. So let’s dig deeper to understand how marketing automation comes to help big and small businesses, saving them from a lot of headaches. Marketing Automation SmartSender.io automates marketing processes […]
