Analytics

Contact Investigator

18 views November 27, 2018 0

The Contact Investigator provides history of any individual contact, analyzing its engagement through email delivery status, opens, clicks and much more.

To see the Contact history follow these simple steps below:

  1. Navigate to “Investigator” page in “Analytics” section (Menu -> Analytics -> Investigator)
  2. Type the Contact
  3. Type the External ID
  4. Select the date range
  5. Click the “Search” button or
  6. Click “Export Contact History” Button

Report filters

Filter Description
Contact an email address of the contact, which you want to investigate
External ID unique record identifiers from a system outside of the SmartSender platform
Date period Select specific period of time to generate Report only with data from that dates.

Overview Statistics

Dashboard Component Description
Deliverability
This pie chart can help you find the answer whether or not ESPs accept your email – can the message physically be accepted.
Delivered The Delivered status is assigned as soon as SmartSender sent the message and
it was accepted by the recipient ISP server.
Delivery rate Percentage of Delivered messages from total sent.
Hard bounces The time and hard-bounce code received from the ISP. A hard bounce indicates a permanent reason why an email cannot be delivered. Hard bounced email addresses are immediately automatically placed in your account’s BlackList to prevent degradation of your domains reputation.
Hard bounce rate Percentage of Hard bounced emails from total sent.
Soft bounces Soft bounces typically indicate a temporary delivery issue to an address. SmartSender will automatically try to resend the message during 3 days. When the message is delivered the status will change to Delivered.
Soft bounce rate Percentage of Soft bounced emails from total sent.
Rejects Email address is already in our blacklist and SmartSender rejects to send message to it.
Reject rate Percentage of messages with reject status from total sent.
Opens
Open tracking tells you if your contacts open the emails you send. Your campaign report will show how many contacts opened your campaign, and how many total opens the campaign received. Open tracking can help measure subscriber engagement.
Total opens Total number of times the campaign was opened by recipients. This count includes multiple opens from individual recipients.
Unique opens Number of recipients that opened the campaign any number of times.
Open rate The open rate is a percentage that tells you how many successfully delivered campaigns were opened by subscribers. To find this out, SmartSender loads a tiny, transparent image into each campaign, and counts how often the image is loaded among the delivered campaigns. The image is invisible to your subscribers.
Clicks
Click tracking allows you to see if contacts have clicked links in your campaign. Your campaign report will show which contacts clicked your links, and how many times each link was clicked. Like open tracking, it can help measure subscriber engagement.
Total clicks Total number of times any tracked link was clicked. This count includes multiple clicks from individual recipients.
Unique clicks Number of recipients who clicked any tracked link. Click this number in your report to open a list of subscribers who clicked.
Click rate Percentage of total recipients who clicked any tracked link in the campaign. The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click.
Clicks to Open
Clicks to open rate Percentage of recipients who opened your campaign and then clicked a link.
Unique clicks to opens rate Percentage of unique recipients who opened your campaign and then clicked a link.
Complaints
SmartSender tracks abuse reports, also known as spam reports or complaints.
Complaints Number of recipients that reported your email as spam. Subscribers that report a campaign as spam are automatically placed in your account’s Blacklist.
Complaint rate Percentage of recipients who reported spam from total Delivered.
Delivery trends
Hourly, Daily, Monthly Delivery trends of your account or specific type of emails
Delivered by date Total successfully delivered messages by date.
Hard bounces by date Total hard-bounced messages by date.
Soft bounces by date Total soft-bounced messages by date.
Rejects by date Total rejected messages by date.
User reaction trends
Hourly, Daily, Monthly user engagement trends of your account or specific type of emails
Total opens by date Total number of times the campaign was opened by recipients by date.
Total clicks by date Total number of times any tracked link was clicked by date.
Complaints by date Number of recipients that reported your email as spam by date.

NOTE:

  • IMPORTANT: If you filter date over 40 days, monthly breakdown will be activated and you can generate Reports by months.
  • IMPORTANT: If you filter only 1 day, hourly Report will be activated.