Email split testing, also known as A/B testing, means testing the control version of your email against its variation, another variant, where you have changed a single element, like an email subject line, a call to action (CTA) button, or a part of the design.
Split testing your email campaigns can help you:
- Minimize the risk of running new campaigns by testing them before making permanent changes
- Make decisions about your email marketing campaigns on real data
- Find out which campaign is working and which one isn’t, based on actual response of the customers
- Create more effective email marketing campaigns based on the insights you gain, resulting in more engagement, leads and sales.
To create a split test follow the instruction:
- Navigate to “Split Tests” page in the “Outbound” section (Menu -> Outbound -> Split Tests)
- Click “Create new Split Test” button
- Type in the Campaign Title
- Select the Contact List and the Segments
- Select the number of splitting groups (2 or 3)
- Select the Variable to test
- Select the first and the second Templates
- Select the launch type (Manual, Now, or Schedule)
- Type in the “From Email” and the “From Name”
- Click “Save and Preview” button